According to a 2019 charitable giving report from nonprofit software company Blackbaud, retention for first-time donors ranges from 24% to 27%. However, retention fax number database goes up considerably after one year, ranging from 57% to 63% for donors who have given more than once.1 Convincing donors to stay with you for more than a year takes a lot of gratitude, which can be expressed in myriad ways. There are many obvious ways to thank donors, from the obligatory thank you letter to recognition at a gala. However, with the ubiquity of social media platforms, the process of thanking fax number database donors has become all the more enticing for several reasons: It’s low cost, you can reach many donors on these platforms, and saying thanks is relatively easy. Key Takeaways Retaining donors past a one-time fax number database gift is difficult, but lots of gratitude, such as thank you letters and social media recognition, can help. Social media is a popular and low-cost way to thank donors frequently. Social media thank yous can be part of a gratitude campaign. Social media thank yous can help build a loyal donor base. Saying thank you via social media cannot fax number database replace formal acknowledgment letters that donors use to substantiate their donations for tax purposes. What Impacts Donor Loyalty? Donors make a decision fax number database to stay loyal to your organization and to give again based on numerous actions, but three in particular stand out.A Timely and Meaningful Acknowledgment Letter An acknowledgment letter should be immediate and consist of more than just a receipt. The acknowledgment letter, usually sent by mail, is not just a “nice fax number database to do,” but a “must do” since donors use these letters/receipts to prove to the IRS that they deserve a charitable tax deduction on their personal income taxes.